The actual work commences now. All the preparations and connections established thus far have been aimed at attracting traffic and converting that traffic into tangible revenue for the business. As we begin to receive this traffic, it is essential to assess product visibility. We must address questions such as: Are we acquiring new customers? Is there an increase in revenue? Are the appropriate products receiving adequate visibility? Is the advertising budget sufficient? Is the website content strategically placed? Are we observing any organic traffic? How about local awareness—are we recognized in the community?